The role of digital diplomacy in improving Israel's international image

Abstract

This study aimed to identify the role of digital diplomacy in improving Israel's image internationally. To achieve this objective, the researcher used the inductive approach. The most important conclusion of the study is that digital diplomacy has a role to play in improving Israel's image internationally. This role can be seen when Israel has tried to restrict the Palestinian narrative by relying on the Arabic language in its media discourse. Israel has attached great importance to digital diplomacy by using technological advances and recruiting staff for digital diplomacy. Israeli discourse has focused on humanizing the occupying state and Israeli soldiers, in an attempt to remove the stereotype of the occupying entity. The people responsible for communication work in Israel's digital diplomacy channels have distinct capabilities in the diversity of languages and security experiences. Through digital diplomacy, Israel is still trying to appear as a democracy, intelligently promoting Israeli policies. And by trying to improve its relations with neighboring countries.