The decision to purchase medical masks is related to price, product quality, distribution and promotion during the Covid-19 pandemic

Abstract

The author conducted this study, namely to test the variables of the influence of price, product quality, distribution and advertising on purchasing decisions for medical masks in the city of Bandung. This research was made by the author using descriptive and quantitative data analysis methods. The data was processed using SEM-PLS and SmartPLS software, using 30 samples on the questionnaire data. The statistical model used by the author is the Outer model, Inner model, and Hypothesis Testing. The results showed that the distribution variable had no effect on the decision to buy masks with a t statistic of 0.363. the price variable proved to have no effect on the decision to buy masks with a t statistic value of 1.875 and the product quality variable proved to have an effect on the purchasing decision of masks with a t statistic value of 0.363.