Transmedia Storytelling And The Change In Bullying Attitude Among Ethnic Youth

Abstract

Ethnic youth encounter the bullying problem not differently from other general youths. The problem is required to be urgently solved as it affects the development and mental health of youth. The objectives of this research were to study the issues of bullying among ethnic youth and how the transmedia storytelling with the participation process of ethnic youth who play both roles as media consumers and media producers lead to the change in bullying attitude. The research results revealed that the ethnic youth has the same issues of bullying as general children. However, bullying focuses on racial and family background issues. This is a very painful point for ethnic youth because they feel they are being discriminated against and reinforce the injustice of society. The results of study from the transmedia storytelling process obviously indicated that the effect was on changing attitudes and willingness to change behaviors to reduce or stop bullying or to help those who have been bullied more. It is the result of engagement with the produced media content and the systematic creation of the world of connected content. The participatory transmedia storytelling process cannot directly reduce bullying. However, it can strengthen the right attitude and social skills of youth.