The Role of Face book in the Jordanian Cultural Movement during COVID-19 Pandemic: An Analytical Study of the Face book Accounts of Official & Private Cultural Institutions

Abstract

The research aims to identify the role played by the Facebook network in the sustainability of the Jordanian cultural movement and spreading it in light of the ban that stopped organizing activities to prevent gatherings due to the Corona pandemic. The researchers used a content analysis tool to analyze three accounts on Facebook of well-known Jordanian cultural institutions, namely: the account ofJordanian Ministry of Culture, the account of Abdul Hameed Shoman Cultural Foundation and the account of Zaha Cultural Center. These accounts are used for news, journalistic and communication purposes. Facebook network plays an important role in the sustainability of cultural activities, implementation and spreading it in the times of crises or during the separation of people and their lack of realistic presence. It is a mean that fulfills the purpose and achieves the desired goal in cultural activities of all kinds.