CONTRIBUTIONS OF INFORMATION TECHNOLOGIES TO BUSINESS DEVELOPMENT

Abstract

Information technologies facilitate organizational, productive and decision-making processes, enabling business growth through their appropriate use.  This research article aims to analyze the impact of information technologies on business development from a quantitative documentary approach. The results show that the use of technologies alone does not guarantee a business benefit. It is important that the human talent is adequately trained for their use. At the same time, it is essential that the organization has a well-defined and clarified strategy that allows it to take full advantage of the tools.