Development of night tourism in Da Nang city, Vietnam

Abstract

The objective of this study is to analyze the potentials, assess the current situation and propose solutions to develop night tourism in Da Nang city. The scope of the study is mainly focused on activities such as: culture, entertainment, dining, shopping and night tour services that take place from 06 pm to 6 am the next day, aimed at forming unique tourism products, encouraging consumption, increasing the length of stay and spending of tourists; contributing to creating more jobs for people, developing urban areas and contributing to the GDP of Da Nang city.