Impact of Education and Traditional Psychology of Farmers to Upgrade Farm Entrepreneurship: An Assessment of Requirement of Training of Technology into the Farm Community

Abstract

This study attempts to analyse the contribution of m-commerce component and its usage to upgrade the farm entrepreneurship. Furthermore, this also investigate how the educational and age (affected by the traditional psychology) factors affect to adopt the mobile technology for daily routine of farm business. The provision of information through mobile phone-enabled agricultural information services (m-Agri services) has the potential to revolutionise agriculture and significantly improve the livelihoods of smallholder farmers in rural India as m-Agri services can be accessed through mobile phones.

In this paper, primary data is collected by distributing questionnaire which is drafted based on exited literatures. Multistage random samplings are used to collect the data. After applying Structure equation Modelling between the variables, study revealed that farmers who are having education above 10th class are using M-commerce and getting higher profit. And 41% farmer demanded special training for Mobile and information technology to get higher return on their capital in farm business.