MSME SUSTAINABILITY DEVELOPMENT BASED ON STAKEHOLDER PARTICIPATORY COLLABORATION AND INDEPENDENT CAMPUS FREEDOM TO LEARN POLICY

Abstract

Small, Micro and Medium Enterprises, which were previously regulated by Law number 20 of 2008 concerning MSMEs, are now revitalized by the issuance of Law No. 11 of 2020 concerning Job Creation, whose spirit aims to empower MSMEs by making the interests of MSMEs a priority. provide convenience and protection. The urgency of this research related to the Independent Campus Freedom to Learn Policy is expected to be able to assist the growth of MSME actors as partners, together with relevant stakeholders, as well as the role of researchers, both lecturers and students. This study examines issues related to (1) the ability of MSME actors to develop during the next pandemic period (2) what policies are appropriate to implement; in order to overcome the problems of MSMEs through independent learning activities then used as a pilot project. This research is applied research, using participatory research approach, statute approach, sociological approach and futuristic approach. The results of the study concluded that the collaborative strategy of stakeholder participation and independent campuses. Second, there is a significant influence either partially or simultaneously between registered marks, product designs, halal labels, marketing digitalization, cooperative associations, and MSME associations on the sustainability of MSMEs.