Positive Psychological Capital and Entrepreneurial Characteristics in Entrepreneurs, Social Enterprises, Community Enterprises, Juristic Person Affecting Creating Shared Value of Business and Society in Textile and Clothing Industry, Northeastern Thai

Abstract

This research was the causal research. The purpose of this research were to study creating shared value of business and society, positive psychological capital and entrepreneurial characteristics  in entrepreneurs (SME), social enterprises (SE), community enterprises (CE), juristic person; to compare creating shared value of business and society according to sex, age, status and levels of education of entrepreneurs; and to study the predicted equation of creating shared value of business and society according to the predictors including positive psychological capital and entrepreneurial characteristics in entrepreneurs (SME), social enterprises (SE), community enterprises, juristic person. The 600 samples in this research were entrepreneurs (SME), social enterprises (SE), community enterprises (CE), juristic person in textile and clothing industry, northeastern Thailand. The instrument used in this research were questionnaires. The statistics used for data analysis were frequency, percentile, mean, standard deviation, one-way analysis of variance (ANOVA), Scheffé’s method of paired comparison and Enter Multiple Regression Analysis. The research findings were as follows: 1) The samples had positive psychological capital and creating shared value of business and society in high level. 2) Comparison among sex, ages, status and levels of education of the samples showed statistically significant differences at .05. Moreover, the samples who were over 61 years old and over had creating shared value of business and society in total level more than ones who were 51-60 years old. 3) entrepreneurial characteristics (SME), social enterprises (SE), community enterprises (CE), juristic person and positive psychological capital affected creating shared value of business and society by statistically significant differences at .05. Two complementary predictors could significantly predict at the percentage of 54.0