Impact Of Social Media On Academic Performance Of Students: A Survey Conducted In Urban And Rural Areas Of Sahiwal

Abstract

This study is conducted in urban and rural areas based on assessing the impact of social media on their academic achievements. The objective of this study is to examine the usage of social media by urban and rural based students and to examine the perception of social media among urban and rural students. Moreover, to assess the positive impact of social media on the academic performance of urban students. For this study, data is collected from urban and rural areas based students. Total 200 students are approached for data collection and data is collected through an online survey. SPSS software is used for data analysis and the main finding of the study shows that social media has a positive effect on the academic performance of students in both urban and rural areas. In addition, it is also a major finding that social media has a negative impact on the academic performance of students. It is concluded that further study is needed in this area as well.