The Impact Of Market Analysis On The Company Strategy

Abstract

The study aimed is to examine the impact of market analysis on the company strategy. A study on Genesys company. The result shows that the Business strategy in turn is considered to be very useful in effectively adapting to the new business environment ad also effectively strengthen the performance by providing quality set of services and attaining higher operational goals. Market analysis in turn is considered to be one of the effective approach because it helps in analysing various market patterns which in turn are useful in attaining higher goals and objectives. In addition to that the study  has been recommended that, the company must in turn focus on adopting to the best set of business strategy by completely analysing the market. This way it helps in attaining high degree of operational growth and sustainability